WEBINAR
GTM is Fractured – What Needs to Change for 2026
TUESDAY, DECEMBER 9 | 1PM ET
A Live Webinar with Valmaris Group and ayeQ
The GTM model most B2B organizations rely on was built for a buyer that no longer exists.
Today’s buyers move in networks — not funnels. They’re increasingly Millennial and Gen Z decision-makers who value transparency, peer validation, and authentic expertise over polished claims. Their decisions hinge less on rational comparison and far more on defensibility:
“Will this choice be safe for my job?”
At the same time, leaders are confronting a new reality:
marketing data is deteriorating, automation is amplifying bad inputs, and brand and demand continue to operate on disconnected tracks. The result is a GTM system that feels fragmented, misaligned, and difficult for leaders to trust.
In this webinar, three seasoned GTM strategists — Juanita Baker and Marta Turek from Valmaris Group, and Dana Marxer from ayeQ — unpack the fractures reshaping B2B growth and what leaders must fix now to compete in 2026.
WHAT YOU’LL LEARN
1. The Modern Buyer: Behavior, Expectations & Decision Dynamics
- Why buying now happens through networks of visible and hidden stakeholders
- How Millennials and Gen Z reward authenticity, transparency, and credible expertise
- Why defensibility — not rational evaluation — drives B2B decisions
- The emotional and psychological dynamics shaping today’s buyer journey
2. Brand as a Confidence-Driving Growth System
- How emotional confidence and cultural resonance influence every stage of buying
- Why brand and demand must operate as one adaptive system
- How blended ABX strategies build trust, relevance, and alignment inside buying groups
3. The Data & AI Reality: Why Broken Foundations Break GTM
- How incomplete, inconsistent, and unreliable data undermines GTM performance
- Why AI magnifies systemic flaws instead of fixing them
- What teams must repair first to ensure data, automation, and AI become accelerants
WHO SHOULD ATTEND
- CEOs & Founders
- CMOs & Marketing Leaders
- CROs & Revenue Operations Leaders
- Growth, Brand, and Demand Gen Leaders
- Anyone responsible for defining or transforming GTM strategy
WHY THIS MATTERS NOW
2026 planning cycles are in full motion — and the B2B GTM system is deeply misaligned with how modern buyers actually make decisions. Leaders who reset the foundation now will enter the next cycle
with a more aligned, predictable, and confidence-driving growth engine.
Join us for a candid, strategic conversation on what must change — and how to rebuild for 2026.
Save your seat – register now.
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