Solutions
ayeQ for the CMO
Make Marketing a Strategic Growth Engine
As the CMO of a B2B SaaS company, you’re tasked with not only generating demand but also proving how marketing directly contributes to revenue. ayeQ empowers you with the insights and analytics needed to measure and optimize marketing’s true ROI—where the “return” is closed revenue. With ayeQ, you gain visibility across the entire revenue cycle, enabling marketing to align seamlessly with sales and directly support the company’s growth objectives.
Track Marketing’s Contribution to Revenue
In a world where marketing’s value often stops at leads or clicks, ayeQ enables you to measure marketing’s real impact on revenue. Get beyond vanity metrics and demonstrate how your team drives high-quality pipeline and closed-won deals, establishing marketing as a vital contributor to growth.
- Revenue-Sourced Contribution: Measure marketing-sourced revenue, so you can see which channels, campaigns, and strategies are driving real impact.
- Pipeline Influence: Track how marketing campaigns influence different stages of the sales pipeline, allowing you to allocate resources to high-impact areas.
Track Contribution KPIs
Understand TruE Marketing ROI
Optimize Marketing Spend for Maximum ROI
Knowing the true ROI of each marketing dollar allows you to make smarter investment decisions. ayeQ helps you optimize spend by providing insights into which campaigns, channels, and tactics deliver the highest revenue return.
- Channel Efficiency: Assess each channel’s effectiveness based on revenue contribution rather than just engagement metrics, so you can focus on high-performing sources.
- Campaign ROI: Know exactly which campaigns are moving the needle for revenue, and allocate budget accordingly to drive growth.
Drive Alignment with Sales
Revenue growth requires a close partnership between marketing and sales. ayeQ ensures that your team is aligned with sales on qualification criteria, pipeline goals, and handoff process, so that leads move seamlessly through the pipeline and convert to revenue.
- Unified Funnel Visibility: Share a single view of the pipeline with sales, tracking leads from the first touch to closed-won deals.
- Mutual Accountability: Collaborate on lead quality and pipeline goals, ensuring that both teams work toward revenue targets and that marketing’s impact is fully understood and optimized.
Align marketing and sales efforts
Evalute Campaign Attributes by Contribution
Key Metrics for the Strategic CMO
ayeQ surfaces the metrics that help CMOs go beyond traditional marketing KPIs and showcase their strategic value:
- Marketing-Sourced Revenue: Demonstrate how much revenue is directly driven by marketing efforts.
- Customer Acquisition Cost (CAC) by Channel: Assess the cost-efficiency of acquiring customers across different channels.
- Pipeline Contribution: Track how much of the sales pipeline originates from marketing, showcasing the depth of your team’s impact.
- Campaign Effectiveness: Understand which campaign attributes are driving higher ROI.
Ready to Lead Marketing with Data-Driven Precision?
With ayeQ, you have the data, insights, and alignment you need to prove marketing’s revenue impact and optimize spend for maximum ROI. Discover how ayeQ can elevate marketing to a strategic, revenue-driving force.
ayeQ: The Growth Platform™
ayeQ is the first and only strategy automation platform, built to optimize revenue operations for the high-growth B2B enterprise. ayeQ aligns leadership, sales, marketing, and operational teams around a collaborative growth strategy, translates that strategy into an executable model automatically, and continuously improves performance.
