About
Meet ayeQ
Our Story
ayeQ was born from a simple idea: revenue growth should be engineered, not guessed.
Our founders spent decades helping B2B technology companies build and scale growth engines. Across company after company, the same challenge appeared: strategy lived in one place, plans in another, CRM and marketing data in separate systems, forecasts in spreadsheets, and performance reporting somewhere else entirely.
The problem was not a lack of data or technology. It was the absence of a system connecting strategy, execution, performance, and decision-making.
ayeQ was built to solve that problem.
Today, ayeQ is a Revenue Engineering platform for B2B companies. It connects revenue planning, modeling, intelligence, forecasting, and optimization through one governed revenue model, helping leadership, marketing, sales, customer success, finance, and Revenue Operations work from the same assumptions and understand how their decisions affect growth.
The ayeQ Revenue Engineering System™ applies an engineering discipline to revenue growth: design the system, align the organization, inspect performance, identify constraints, and continuously optimize the levers that determine the outcome.
Instead of relying on spreadsheets, disconnected reporting, and intuition, companies can see what is happening, understand why, predict what is likely to happen next, and determine what needs to change to hit the number.
Our Mission
To engineer a more predictable, efficient path to B2B revenue growth.
Our Vision
To transform how B2B companies plan, predict, manage, and optimize revenue growth.
Our Philosophy
People do their best work when they understand how their decisions affect the whole. Give teams a shared model, clear goals, and trusted information, and they can make better decisions together.
Our Values
We Are Driven
We believe in purpose over profit, and doing right by our customers.
We Are Focused
We believe we can do anything, but not everything.
We Are Curious
We know there’s always more to learn.
We Are Accountable
We do what we say we’re going to do.
We Are Challengers
We call it like we see it, then move forward together as a team.
We Are Present
We stay engaged and make time for fun.
“I’ve had the dream of creating this platform from the moment I stepped into a marketing leadership role almost 20 years ago. As an engineer by training, I saw the science that underpinned marketing and sales, but I had to build the engine by hand for every marketing department I led. It wasn’t until I found the right team that we could make the dream a reality. Every member of our team is remarkable, and together we have built a remarkable company. We have fun every day, and we celebrate the accomplishments of our clients – because their results signify our success.”
Dana Marxer, MSEE, MBA ayeQ Founder and CEO
Leadership Team
We are a team of entrepreneurs, innovators, engineers, marketers, product leaders, sales professionals, and operators united by one idea: B2B revenue growth can be engineered.
Dana Marxer, MSEE, MBA, is the Founder and CEO of ayeQ and a pioneer of Revenue Engineering for B2B growth. An electrical engineer by training and former B2B marketing executive, Dana has spent decades applying systems thinking, measurement, and optimization to the way companies build and scale revenue.
Dana has led marketing and product organizations for high-growth technology companies across business intelligence, healthcare, manufacturing, supply chain, and other B2B markets. Her metrics-oriented approach to growth and strategic leadership has contributed to dramatic revenue growth, strategic transactions, and IPOs.
Before founding ayeQ, Dana created Gen5 to help B2B companies build a more data-driven, engineered approach to growth. That work ultimately led to ayeQ and the development of the Revenue Engineering System™—a framework for connecting revenue strategy, process, information, metrics, governance, and AI into one continuously optimized system.
Today, Dana and the ayeQ team are advancing Revenue Engineering as a new approach to B2B growth—helping companies replace disconnected planning, reporting, and decision-making with a governed system for planning, predicting, managing, and optimizing revenue performance.
Dana earned a Bachelor of Arts in Engineering and Economics from Dartmouth College, a Bachelor of Science in Electrical Engineering from the Thayer School at Dartmouth College, a Master’s Degree in Electrical Engineering from Johns Hopkins University, and an MBA from the Smith School of Business at the University of Maryland.
Dana enjoys fly fishing, hiking, and gardening in her free time. That said, she is the mother of 5 boys. She has no free time.
Ian is an innovative Marketing and Customer Operations executive with a history of driving measurable results for growth-oriented, Private Equity and VC-backed SaaS companies.
Most recently, Ian spent the past 5 years at FranConnect, first as CMO and then promoted to COO, responsible for Customer Success, Professional Services, Training, and Technology Partnerships. During his tenure, he drove substantial improvements in Gross and Net Churn rates, One-time/Services revenue, Gross Margin, and Net Promoter Score, while the company tripled in size and doubled its EBITDA marging.
Prior to FranConnect, Ian Marketing and Sales Development at CARTO, a global spatial analytics software company. At CARTO he defined the Location Intelligence market and transformed the business model from a developer-focused sale to solution-selling in target accounts. Before CARTO, Ian was CMO at TrackMaven (a Marketing analytics SaaS company acquired by Skyword), where he built the Marketing function from the ground up and helped the business grow 10x in 2.5 years.
Earlier in his career, Ian led Marketing at CEB (now Gartner), where he launched “The Challenger Sale”, the Wall Street Journal best-selling book that transformed Sales and Marketing by explaining the value of leading with insight in customer conversations. Ian also has held Marketing and Product Marketing leadership positions at Software AG/webMethods, Approva (acquired by Infor), SAP, and MicroStrategy. Ian earned his B.S. in Business Administration from the Kenan-Flagler Business School at the University of North Carolina – Chapel Hill (Proud Tar Heel).
Kevin is a software architect that has worked to bring quality software, decisions, and processes to every software and stack he is working in. From simple, single-page forms to complex, real-time, international applications, he excels at choosing quality software, frameworks, and infrastructure needed to get the job done correctly while minimizing technical debt and nurturing an environment of rapid delivery. Once the grander decisions are made, Kevin thrives at attacking each problem from every angle, analyzing edge cases, and solving issues before they arise. As the Chief Architect of ayeQ, Kevin is focused on finding unique solutions to delivering the capabilities and information companies need before they know they need it in accessible and intuitive ways all the while being committed to addressing the changing ecosystem that is technology today for the benefit of his clients.
Kevin is a proud Florida Gator having graduated with a degree in Computer Science, a proud husband and father of three wonderful children, and most of all, a proud believer in Jesus Christ as the Savior of this world. He believes that any question can find its answer in the Bible and is constantly amazed at the many parallels between quality software development and Biblical Christian living.
Jenny brings over 20 years of sales and marketing operations experience to ayeQ. As the Chief Operating Officer at ayeQ, she wears multiple hats – from aligning short-term goals with long-term vision, ensuring that all things administrative and operational run like clockwork, and constantly working to make processes and systems more effective and efficient. In addition, she works in close collaboration with the entire ayeQ team to ensure the success of all client deliverables – on time and on budget. Previously, Jenny worked at Siemens where she was responsible for customer and prospect events, sales and marketing operations, and was a project manager for global marketing.
Jenny earned a Bachelor of Arts degree from The University of North Carolina at Charlotte. She is a native Charlottean and enjoys giving back to and volunteering in the community. When she’s not keeping the ayeQ team in line, Jenny enjoys spending days on the water and time with her family.
Dana Marxer
MSEE, MBA
Founder
& CEO
Jerry
Ellis
Chief Revenue Officer
Ian
Walsh
Chief Marketing Officer
Kevin Thompson
Chief Architect
Jenny Keinath
Chief Operating Officer
Scott
Toney
Strategic
Advisor
Fred
Richards
Strategic
Advisor
Karim
Lokas
Strategic
Advisor
Christoph Risch
Co-Founder
Advisor
Kia Christopher
Co-Founder
Advisor
Join Our Team!
ayeQ is always looking for exceptional people who want to be part of a growing team. Review our open positions, or just reach out!