ayeQ expands capabilities with the acquisition of Induro. More ideas. More solutions. Higher ayeQ. Read the news



Meet Ayeq

Our Story

ayeQ began as a successful boutique consulting agency that helped both emerging and mature B2B technology companies grow faster. With a strategy to execute against, products packaged in a way prospects want to buy, great lead generation campaigns, metrics-based systems to optimize performance, and process that aligned the whole team, our clients experienced rapid growth – accelerating sales, building brand, gaining market share, and achieving predictable revenue. Throughout our consulting work, ayeQ: The Growth Platform was concepted, built, and proven to give our clients enterprise-level marketing and sales expertise with an engine on which to execute strategy and optimize performance.

Today, ayeQ is a SaaS software company with an AI-enabled RevOps platform that defines a new market space: Strategy Automation. ayeQ brings together decades of successful methodologies and processes into a scalable platform and community that helps B2B enterprises grow faster by optimizing revenue operations. ayeQ aligns leadership, marketing, sales, and operational teams around a deliberate, collaborative growth strategy, translates that strategy into an executable model automatically, directs the activities of growth teams, and measures performance in real time to rapidly optimize resources. ayeQ shows you exactly what your sales and marketing investment is producing, and helps you continuously improve the output.

Our Mission

To deliver a collaborative, data-driven platform that simplifies the creation, execution, and optimization of go-to-market strategy.

Our Vision

To empower the entrepreneurial mindset and simplify the path to growth for B2B technology companies.

Our Philosophy

To foster collaborative, cohesive teams by unifying them behind a clear strategy with actionable goals. We believe that when every team member can clearly see how they impact overall success, they become more engaged and more powerful.

Our Values

We Are Driven

We believe in purpose over profit, and doing right by our customers.

We Are Focused

We believe we can do anything, but not everything.

We Are Curious

We know there’s always more to learn.

We Are Accountable

We always do what we say we’re going to do.

We Are Challengers

We call it like we see it, then move forward together as a team.

We Are Present

We stay engaged and make time for fun.

“I’ve had the dream of creating this platform from the moment I stepped into a marketing leadership role almost 20 years ago. As an engineer by training, I saw the science that underpinned marketing and sales, but I had to build the engine by hand for every marketing department I led. It wasn’t until I found the right team that we could make the dream a reality. Every member of our team is remarkable, and together we have built a remarkable company. We have fun every day, and we celebrate the accomplishments of our clients – because their results signify our success.”

Dana Marxer, MSEE, MBA ayeQ Founder and CEO

Leadership Team

We are a team of entrepreneurs, innovators, engineers, marketers, product managers, and sales professionals – all passionate about helping B2B organizations grow faster and smarter using Strategy Automation.

Dana Marxer, MSEE, MBA

Chief Executive Officer

Kia Christopher

Chief Customer Officer

Kevin Thompson

Chief Architect

Jenny Keinath

Chief Operating Officer

Karim Lokas

Strategic Advisor

Scott Toney

Strategic Advisor

Fred Richards

Strategic Advisor

Join Our Team!

ayeQ is always looking for exceptional people who want to be part of a growing team. Review our open positions, or just reach out!