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Podcast: The Future of the B2B CRO

December 12, 2024

In this episode of the ayeQ Answers Podcast, Dana Marxer sits down with Greg Guido, a seasoned B2B growth leader, to explore the future of the B2B Chief Revenue Officer (CRO) role. Greg delves into the fundamentals of growth, the evolving expectations

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Podcast: B2B Annual Growth Planning

December 11, 2024

In this episode of the ayeQ Answers Podcast, Dana Marxer sits down with Greg Larsen, an expert in B2B SaaS growth strategy, to discuss the critical role of annual growth planning in driving sustainable success. Together, they unpack the unique challeng

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B2B CEOs and CFOs: Why Sales Velocity Matters

November 20, 2024

The B2B SaaS CEO’s and CFO’s primary mission is stakeholder value, which immediately translates to financial performance and revenue growth. Gaining the confidence of the Board and shareholders requires managing their company with control and predictab

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“What do you think, folks? Can we hit that bookings target?”

October 30, 2024

Moving from a “work and hope” approach to a metrics-based, validated B2B annual growth plan In the past few decades as part of various B2B SaaS company executive teams, I can’t tell you how many times I have heard a CEO say something like this: “How ab

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RevOps ROI: How could RevOps impact your company?

October 14, 2024

Why are B2B companies flocking to RevOps for accelerating growth and efficiency? Because the payback is proven. See the actual statistics on ROI.

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Streamline B2B Annual Planning: The Power of RevOps for Accurate Bookings Targets

September 10, 2024

Annual planning is the cornerstone of success for B2B companies. It’s the time when businesses set their sights on the year ahead, aligning strategy, goals, and execution. However, this critical process is often weighed down by the inefficiency of trad

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Annual Planning in the Age of RevOps

August 19, 2024

Annual planning season is upon us. In the B2B world, this process can be contentious, especially when sales targets and budgets are being negotiated. Often, a sales target is set by the executive team or board of directors based on a desired growth tra

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Can Zoho Scale for B2B Enterprise Companies?

July 12, 2024

At a recent Zoho users’ conference, I observed a fascinating case study involving one of our customers—a rapidly growing B2B SaaS company targeting a 9-figure ARR goal. Initially, they planned to transition from Zoho CRM to Salesforce.com as their grow

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ayeQ Answers: What If?

January 8, 2024

As we begin this next fiscal year, you may be looking at last year’s sales performance and feeling some apprehension about your ability to hit this year’s bookings targets. The levers you can adjust include the size of your team, your conversion rates

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ayeQ Answers: Align Marketing and Sales Goals

December 11, 2023

As you move into the next fiscal year, you are probably solidifying your marketing, inside sales and sales goals. And you’re probably asking yourself – are these the right goals? How many marketing leads need to feed the inside sales team to produce th

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ayeQ Answers: Understanding Sales Pipeline Size

December 4, 2023

What is your pipeline telling you about your future bookings? You may use the rule of thumb for pipeline size – 3x your bookings target. But is that really the right size? Often B2B executives make the mistake of using the current year bookings target

RevOps
ayeQ Answers: Creating Bookings Predictability

November 28, 2023

Whether you are setting your bookings target for next year, or you are staring at the existing bookings target 2 quarters out, knowing whether you are going to hit it is even more important than hitting it. Why? Because your executive team depends on g

RevOps
ayeQ Acquires Induro, Expanding Development Capacity for Accelerated Innovation

November 9, 2023

Induro’s full-stack development expertise brings advanced capabilities to ayeQ’s RevOps platform ayeQ announced today that it has acquired Induro, Charlotte’s boutique software development shop. Induro is well known as a trusted team with a passion for

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Interview: Bizzdesign’s RevOps Success

September 27, 2023

We recently sat down with the Chief Revenue Officer of Bizzdesign, Greg Jones, and their RevOps leader, Christoph Risch, to learn about their experience as they have created a disciplined RevOps function. Here are a few takeaways from our interview: Re

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RevOps Modeling: B2B Growth Planning Made Simple

September 11, 2023

The governing philosophy of RevOps is that the growth function of a business is a repeatable process. A repeatable process can be standardized, measured, and optimized over time. If you have a standardized process, you can model the characteristics of

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Any CRM can get you to Intelligent RevOps

June 21, 2023

Getting higher ROI from RevOps for B2B software companies Whether you have bootstrapped your way to high-growth or have a mature software company with multiple acquisitions, you have made some kind of investment in technology to manage your sales and/o

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The Superpower of RevOps

May 5, 2023

A mature RevOps engine predicts sales performance and drives improvement actions. If you are a B2B company that has been running a mature RevOps engine for at least the length of your longest sales cycle, you already know if you will hit your bookings

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The RevOps Reality Check: Can You Hit Your 2023 Targets?

December 6, 2022

As companies with a RevOps foundation conduct their annual business planning, they will enter the year with confidence in their targets and planning assumptions. If they have been running RevOps analytics for 12 months, they have a pretty good picture

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2023 Sales Goals – Are They Correct?

November 15, 2022

Using RevOps to Predict 2023 Sales Performance

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The “Why” of RevOps: Beyond Accelerated Growth

October 19, 2022

Exploring the Power of a RevOps Culture

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RevOps: Accelerating Both Sales Growth and Margin for B2B Companies

September 6, 2022

Using the RevOps Model to Validate Financial Plans, Staffing Levels, and Marketing Investment

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RevOps: B2B Annual Planning that Makes Sense

October 18, 2021

RevOps Changes the Way a Company Thinks about Growth

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The Rise of RevOps

June 3, 2021

Creating a High-Velocity Growth Engine for B2B

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What is RevOps?

April 5, 2021

…and What Makes a RevOps Engine Work Well?

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AI-Enabled Revenue Operations (RevOps)

February 3, 2021

Automating Your B2B Revenue Growth Process

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How Much Should I Invest in Marketing in 2021?

November 19, 2020

Budget Guidance from a Veteran Marketing Executive

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Aligning and Executing Strategy across Remote Teams

September 21, 2020

A Transcription of the Latest ayeQ Executive QuickCast

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Managing B2B Strategy

September 9, 2020

Adapted from the Process of a Nuclear Submarine Captain

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5 Steps to B2B Growth – Part 5

July 17, 2020

Optimize Strategy Performance

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5 Steps to B2B Growth – Part 4

July 9, 2020

Align Teams to Execute Strategy

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5 Steps to B2B Growth – Part 3

June 28, 2020

Process and Models, the Science of Growth

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5 Steps to B2B Growth – Part 2

June 16, 2020

Have a Strategy that Drives Improved Performance

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5 Steps to B2B Growth – Part 1

June 1, 2020

Building the Infrastructure for Sales and Marketing

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Meetings that Matter

May 18, 2020

Using Strategy Automation to Focus Your Weekly Leadership Meeting on Strategic Priorities

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Rightsizing Your Sales and Marketing Team

May 5, 2020

Creating an Accurate Sales Pipeline Model to Optimize Investments in Your Teams

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Every Strategy is Different. And Every Strategy is the Same.

April 29, 2020

Debunking the Strategic Consulting Myth, and Defining Strategy Automation

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On Demand: Metrics that Matter – Modeling the Bookings Pipeline

February 6, 2020

Apply Science to Your Marketing and Sales Function

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Marketing Goals that Matter for B2B – Part 2

January 7, 2020

The Goals That Do Matter (To The Executive)

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Marketing Goals that Matter for B2B – Part 1

December 18, 2019

The Goals That Don’t Matter (To The Executive)

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So, you have a strategy. Now what?

December 12, 2019

How to Align Your Organization for Growth and Predict Bookings Performance

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What You Need to Know about Predicting Revenue

November 20, 2019

Setting and Monitoring the Right Metrics

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5 Steps to Align Sales and Marketing – Part 5

October 30, 2019

Win Together

AlignmentMarketingSales
5 Steps to Align Sales and Marketing – Part 4

October 24, 2019

Create a Process of Sustained Communication among Marketing and Sales

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5 Steps to Align Sales and Marketing – Part 3

October 18, 2019

Monitor Performance

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5 Steps to Align Sales and Marketing – Part 2

October 9, 2019

Define and Agree on Terms and Process

AlignmentMarketingSales
5 Steps to Align Sales and Marketing – Part 1

October 3, 2019

Set Clear Goals

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