This year, apply science to your marketing and sales function. Modeling your bookings pipeline is the first step to defining goals that lead to hitting your sales targets. Once modeled, you have the foundation of an effective system for accurately predicting revenue, aligning your marketing and sales teams, and growing faster – together.
You’ll learn how to:
• Define the marketing to sales process.
• Model your bookings pipeline.
• Set marketing and sales goals.
• Get early visibility into bookings performance.
Meet the speaker: Dana Marxer, ayeQ Founder and CEO
An engineer by background, Dana has been leading B2B marketing teams for almost 20 years. She uses an analytical approach to marketing that allows high-growth organizations to align their teams, optimize their resources, and accelerate their growth.