Align Your Teams with Your Strategy
The vast majority of B2B growth functions plan, execute, and report success based on a list of activities. While these sales and marketing departments can be highly productive, a greater level of success can be attained by aligning teams around strategy and working collaboratively to execute and achieve jointly owned goals.
Predictable bookings performance requires pipeline modeling. Using the ayeQ platform, our team can help you model your pipeline and set achievable goals across your growth teams – and after the model is validated, it will be highly accurate and serve as an early warning system for your organization – letting you know when you’re off track (and where) so you can adjust early… way before you miss your targets. Each revenue stream has particular characteristics, such as average deal size and length of the sales process. Sales stages also have characteristics that allow the pipeline to be measured and tracked over time, such as stage duration and stage conversion rates. These characteristics tracked over multiple deals and revenue streams allow us to predict how much new business will close based on the overall size and growth of the pipeline – in other words, based on what is in the pipeline and what is being added to the pipeline.
At ayeQ, we are squarely focused on blowing up the myth that marketing is an art: while there is some truth to that, there is also a provable, repeatable, metrics-based science that underpins marketing. ayeQ answers the question on every B2B leader’s mind: How much do I need to invest in marketing to hit my bookings target? From there, ayeQ’s marketing services team supports your creation of a compelling, cohesive story from your Thought Leadership statement to your market-facing promotions to your sales presentations – taking your solution(s) to market in a way that is consistent with your strategy. Using the ayeQ platform to define all marketing programs, develop persona-based messaging, and detail specific campaigns means everyone in marketing knows exactly what to do, and everyone not in marketing is confident that marketing investments are metrics-driven and marketing efforts are resulting in sales success.
ayeQ’s sales services team helps you align your inside and direct sales teams on your go-to-market strategy, and create a sales execution plan that maximizes bookings performance. Using ayeQ’s proprietary bookings model, sales teams will see what they need to do at every stage of the pipeline to hit your sales target. Using ayeQ’s proprietary staffing model, sales leaders will see exactly how many reps they need on their team to hit those targets. From overall pipeline metrics to quarterly sales targets to opportunity generation plans, sales planning with ayeQ gets the right people working towards the right measure of success: new bookings.
READY FOR REAL ALIGNMENT?
Designed for organizations seeking rapid growth, the ayeQ Growth Platform is focused on data-driven performance improvement across all areas of marketing, inside sales, and sales – from strategy creation to tactical execution.
Getting from here to there is easy with a powerful platform and support from a dynamic team made up of engineering, marketing, product management, and sales processionals. ayeQ’s software-enabled services are designed to help you get to predictable revenue faster and easier.
ayeQ: The Growth Platform™
ayeQ is the first and only strategy automation platform, built to optimize revenue operations for the high-growth B2B enterprise. ayeQ aligns leadership, sales, marketing, and operational teams around a collaborative growth strategy, translates that strategy into an executable model automatically, and continuously improves performance.