EXECUTIVE GUIDE
Strategy Activation: Sales
Thanks for your interest and enjoy the executive guide.
Discover how using a RevOps platform to properly define process and all of its elements, reinforce the process throughout marketing and sales execution, model the pipeline, and calculate goals while analyzing performance is powering new levels of growth acceleration and predictability.
Additional Resources
How Should RevOps Be Defined?
In the world of B2B SaaS, the term “Revenue Operations” (RevOps) has become a buzzword. Many think RevOps is simply the combination of Sales Ops […]
B2B Marketing: Why you should apply engineering principles to get more from your marketing investment
When I transitioned from engineering to leading global marketing for a B2B software company in 2001, I carried with me a perspective that many in […]
B2B SaaS Sales Pipeline Size: Challenging the 3X Benchmark
For B2B SaaS companies, the sales pipeline is the lifeblood of growth. Yet, executives often use more art than science in determining the required size […]
Podcast: The Future of the B2B CRO
In this episode of the ayeQ Answers Podcast, Dana Marxer sits down with Greg Guido, a seasoned B2B growth leader, to explore the future of […]
Podcast: B2B Annual Growth Planning
In this episode of the ayeQ Answers Podcast, Dana Marxer sits down with Greg Larsen, an expert in B2B SaaS growth strategy, to discuss the […]
B2B CEOs and CFOs: Why Sales Velocity Matters
The B2B SaaS CEO’s and CFO’s primary mission is stakeholder value, which immediately translates to financial performance and revenue growth. Gaining the confidence of the […]
