From Blind Spot to Goals Met: How a $20M Healthcare SaaS Company Re-drew Their Revenue Plan – And Hit Targets – Based on ayeQ’s Forecast
A high-growth B2B SaaS company in the healthcare IT space turned to ayeQ to gain clarity around marketing ROI and establish a more disciplined RevOps process. Within weeks, ayeQ delivered a predictive model that challenged their assumptions—and ultimately reshaped their entire 2023 financial plan. The result: actual bookings for the year landed within 4% of ayeQ’s forecast, created 13 months earlier. For the executive team, it was a wake-up call: without a clear picture of revenue, the business was at risk of running off a cliff.
The Challenge
In late 2022, this $20M ARR healthcare SaaS company was facing growing pressure to:
- Demonstrate marketing’s contribution to pipeline and revenue
- Measure campaign ROI with more precision
- Forecast bookings accurately to support their financial plan
- Establish a RevOps process that could scale with limited team capacity
They had already finalized their 2023 operating plan—but without grounded visibility into what revenue would actually materialize.
The Solution
The company partnered with ayeQ in Q4 of 2022 to:
- Implement ayeQ’s RevOps Automation platform across sales and marketing
- Streamline their HubSpot CRM and marketing automation systems
- Build predictive models for pipeline conversion, sales velocity, and bookings forecasting
- Deliver executive-level visibility into marketing’s true contribution to revenue
The initial implementation was complete by December 2022, just weeks after kickoff.
The Turning Point
ayeQ’s first predictive model showed something alarming:
Revenue for 2023 was tracking to be just 63% of what their financial plan assumed.
Faced with this insight, the executive team acted quickly. They rebuilt their 2023 budget, hiring plan, and revenue targets around ayeQ’s forecast—grounding every decision in data rather than assumption.
The Results
📉 Forecast Accuracy:
2023 bookings met their revised targets – and closed within 4% of ayeQ’s projection, which had been made more than a year earlier.
📊 Executive Visibility:
Leadership gained a real-time view of marketing’s ROI and contribution, improving confidence in spend decisions.
🔧 Operational Efficiency:
HubSpot workflows were overhauled, giving a lean team more capacity to execute.
🚨 Business Stability:
Most importantly, ayeQ gave the company a clear, early warning system. Without it, they would have been making hiring, budget, and investment decisions based on phantom revenue—a mistake that could have jeopardized their cash position and business viability.
Why It Matters
For high-growth SaaS companies, the biggest risk isn’t just missing a target—it’s planning around numbers that won’t materialize.
This case shows what’s at stake:
- Without true visibility into revenue, you can burn through cash before you realize the problem.
- With accurate bookings predictions, you can build a plan that keeps your business alive—and sets the stage for healthy growth.
ayeQ didn’t just predict revenue—they helped prevent a crisis.
👉 Want to learn how ayeQ can help you predict revenue? Schedule a meeting with ayeQ.
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