At ayeQ we’re pioneering a new category we call RevOps Automation—what we believe is the next critical enterprise platform since CRM and Marketing Automation.
This series will walk you through:
- How we’ve defined RevOps Automation
- The key requirements of a true RevOps Automation platform
- And most importantly, the outcomes that are now possible for B2B companies
But before we get into all that, let me take you back to where this started.
I’m an engineer by training. And about 25 years ago, I stepped into a CMO role at a B2B software company. That’s a long story for another time—but what hit me immediately was that marketing and sales didn’t operate like any other enterprise function.
So, you put an engineer in marketing… and we build an engine.
I first built this “revenue engine” in 2001—using a BI platform and a mountain of spreadsheets. It worked—but it wasn’t fast or precise enough for hypergrowth.
Over the years, I kept rebuilding that engine—for other B2B companies, and later through my consulting firm. We helped dozens of companies grow faster, get acquired, or go public. And in 2017, we turned that model into a commercial platform—because no existing software could do what I used to call Revenue Engineering.
RevOps Automation is the modern version of that concept: applying engineering principles to the business of growth. It’s about systematizing growth—so you can use data to align teams, model performance, make decisions, and allocate resources with precision.
Let’s dive into the five key functions of RevOps Automation.
On your RevOps journey? Get there faster. Talk to ayeQ!
