Why is the B2B market all hyped about RevOps? Because it is having real, quantitative impact on growth and efficiency for the companies that employ it.
Let’s go a bit deeper than management discipline, data-driven decisions, cultural alignment, and lean processes as outcomes of establishing RevOps in B2B companies. While those improvements alone allow many of us seasoned B2B growth leaders to infer the results, we’ve done some research to show actual outcome statistics that you can tout as you champion RevOps in your company.
- Revenue Growth: Companies that deployed RevOps grew revenue 3x faster than those that didn’t. (Forrester)
- Sales Productivity: Companies report a 10 – 20% increase in sales productivity, thanks to streamlined processes and clearer alignment on goals across teams. (Boston Consulting Group)
- Efficiency: Organizations with well-implemented RevOps models can reduce go-to-market costs by up to 30%, contributing to a higher marketing ROI. (Forrester)
- Conversion rates: Improved alignment between marketing and sales can lead to up to 10% higher conversion rates for marketing-generated leads, directly impacting ROI. (Gartner)
- Forecast Accuracy: RevOps improves visibility into the sales pipeline and overall revenue performance, resulting in a forecast accuracy improvement of 10 – 20%. (Forrester)
- Cost Reduction: Organizations that implement a strong RevOps function see a 10 – 30% reduction in GTM costs, as the improved integration of tools and processes reduces redundancy and waste. (Boston Consulting Group)
And from the FOMO* perspective, we have one more stat.
- Everyone’s adopting RevOps. Gartner predicts that 75% of the world’s highest-growth companies will use a RevOps model by 2025.
We have created a RevOps ROI Calculator that shows you how these improvement statistics could impact your company. Enter a few numbers about your current performance, and see how RevOps could pay off for you.
It’s almost 2025! Have you started your RevOps journey? Why not?
*FOMO: Fear of missing out
