EXECUTIVE GUIDE
Annual Planning Guide
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Additional Resources

B2B Marketing Contribution: The Data You Need (But Probably Don’t Have)
In theory, understanding B2B marketing contribution to revenue should be straightforward. In practice, it’s anything but. Ask any B2B marketing leader to show how much […]

Where Should RevOps Live? Why the Function’s Home Is Changing in B2B Organizations
At ayeQ, we recently surveyed B2B organizations to understand where the Revenue Operations (RevOps) function “lives” within their company structure. The results confirm what we’ve […]

RevOps Automation: The Solution to RevOps Sprawl
B2B Revenue teams are under more pressure than ever. Markets are shifting, budgets are tightening, and leadership demands transparency into performance – across the entire […]

Part 5: Adjusting Your Forecast for Stuck Deals – The Key to Accuracy
Sales forecasting is only as accurate as the data that feeds it. Yet, many B2B companies fall into the trap of treating every opportunity in […]

Part 4: Turning Stuck Deals into Wins – The RevOps Approach
Sales forecasting is only as accurate as the data that feeds it. Yet, many B2B companies fall into the trap of treating every opportunity in […]

Part 3: The Silent Killer of Sales Velocity – Stuck Deals
One of the biggest challenges in B2B sales is managing stalled deals—opportunities that linger in certain stages far beyond their expected timeframe. While every sales […]