About
Meet Ayeq
Our Story
ayeQ began as a successful boutique consulting agency that helped both emerging and mature B2B technology companies grow faster. With a strategy to execute against, products packaged in a way prospects want to buy, great lead generation campaigns, metrics-based systems to optimize performance, and process that aligned the whole team, our clients experienced rapid growth – accelerating sales, building brand, gaining market share, and achieving predictable revenue. Throughout our consulting work, ayeQ: The Strategy Platform was concepted, built, and proven to give our clients enterprise-level marketing and sales expertise with an engine on which to execute strategy and optimize performance.
Today, ayeQ is a SaaS software company that defines a new market space: Strategy Automation. ayeQ brings together decades of successful methodologies and processes into a scalable platform and community that guides B2B companies towards creating and executing successful growth strategies.
Our Mission
To deliver a collaborative, data-driven platform that simplifies the creation, execution, and optimization of go-to-market strategy.
Our Vision
To empower the entrepreneurial mindset and simplify the path to growth for B2B technology companies.
Our Philosophy
To foster collaborative, cohesive teams by unifying them behind a clear strategy with actionable goals. We believe that when every team member can clearly see how they impact overall success, they become more engaged and more powerful.
Our Values
We Are Driven
We believe in purpose over profit.
We Are Focused
We believe we can do anything, but not everything.
We Are Humble
We know there’s always more to learn.
We Are Accountable
We do what we say we’re going to do.
We Are Present
We stay in the moment and make time for fun.
We Are a Team
We Work together. We succeed together. We take care of each other.
“I’ve had the dream of creating this platform from the moment I stepped into a marketing leadership role almost 20 years ago. As an engineer by training, I saw the science that underpinned marketing and sales, but I had to build the engine by hand for every marketing department I led. It wasn’t until I found the right team that we could make the dream a reality. Every member of our team is remarkable, and together we have built a remarkable company. We have fun every day, and we celebrate the accomplishments of our clients – because their results signify our success.”
Dana Marxer, MSEE, MBA ayeQ Founder and CEO
Leadership Team
We are a team of entrepreneurs, innovators, engineers, marketers, product managers, and sales professionals – all passionate about helping B2B organizations grow faster and smarter using Intelligent RevOps.
Dana has led B2B marketing and product teams for multiple high-growth technology companies in various industries including business intelligence, healthcare, manufacturing, supply chain, and non-profit sectors. An engineer by background, Dana’s metrics-oriented growth engine, as well as strategic thought leadership approach, have led to dramatic revenue growth, strategic transactions, and IPOs. Almost a decade ago, Dana created Gen5 as a business accelerator that focuses on engineering a data-driven path to revenue. As the CEO of ayeQ, she brings a unique mix of skills as an innovative, strategic leader, with the analytical approach and tactical execution of an engineer. While Dana has delivered impressive business results for all companies she has served, she holds her ability to build great teams as her most valuable gift.
Dana earned a Bachelor of Arts in Engineering and Economics from Dartmouth College, a Bachelor of Science in Electrical Engineering from Thayer School at Dartmouth College, a Master’s Degree in Electrical Engineering from Johns Hopkins, and an MBA from the Smith School of Business at the University of Maryland. Dana enjoys fly fishing, hiking, and gardening in her free time. That said, she is the mother of 5 boys. She has no free time.
Kia has mobilized go-to-market strategies and tactical plans for dozens of high-growth B2B technology companies. For nearly 10 years, Kia has managed lead generation and brand awareness campaigns, built marketing and inside sales teams, driven alignment among marketing and sales, and architected systems (CRM, marketing automation) and processes. Her work has resulted in dramatically improved lead flow, decreased cost per lead and opportunity, faster sales growth, and better sales conversion rates. Turning strategy into action is her specialty. As the Chief Customer Officer of ayeQ, Kia is fanatical about working with companies to fully leverage the ayeQ platform, building relationships, and helping team members realize the value of their individual contributions to overall company growth.
Kia graduated summa cum laude with dual degrees in International Business and Marketing from Appalachian State University’s Walker College of Business – as well as a semester abroad at the Kemmy Business School in Limerick, Ireland. Kia also studied at Fudan University in Shanghai, China as a Holland Fellow. Outside the office, Kia enjoys camping and hiking in the Blue Ridge Mountains, gardening, renovating a 90+ year old farmhouse, seeing live music, and spending time with her husband, son, basset hounds, and chickens. Fortunately, Kia’s laugh can drown out the sound of the roosters when she is working from home.
Erik has worked in a variety of domains (government, healthcare, finance, energy) while focusing primarily on web-based systems. These systems range from brochure sites to multi-threaded, high performance services. He enjoys working full-stack (primarily CSS, JavaScript, C#, and MSSQL) because he likes the different kinds of challenges that each layer presents and the advantage of knowing how decisions in one layer can affect the next. Erik’s primary strengths are that he loves to learn – and the way he learns is by breaking things down into their smallest parts to understand and generalize them. This helps him extract root problems and teaches him principles rather than just procedures. This approach enables Erik to effectively solve the right problems, architect extensible systems, write clean code, and improve company processes. Related to that, Erik is highly methodical which helps in developing comprehensive solutions with high quality.
As the Chief Technology Officer of ayeQ, Erik ensures the ayeQ platform is built with scalability, security, and user experience in mind. Erik enjoys his family and faith community, and is the calmest voice among the ayeQ leadership team.
Jenny brings over 20 years of sales and marketing operations experience to ayeQ. As the Chief Operating Officer at ayeQ, she wears multiple hats – from aligning short-term goals with long-term vision, ensuring that all things administrative and operational run like clockwork, and constantly working to make processes and systems more effective and efficient. In addition, she works in close collaboration with the entire ayeQ team to ensure the success of all client deliverables – on time and on budget. Previously, Jenny worked at Siemens where she was responsible for customer and prospect events, sales and marketing operations, and was a project manager for global marketing.
Jenny earned a Bachelor of Arts degree from The University of North Carolina at Charlotte. She is a native Charlottean and enjoys giving back to and volunteering in the community. When she’s not keeping the ayeQ team in line, Jenny enjoys spending days on the water and time with her family.
Dana Marxer, MSEE, MBA
Founder
Chief Executive Officer
Kia Christopher
Co-Founder
Chief Customer Officer
Erik Murphy
Chief Technology Officer
Jenny Keinath
Chief Operating Officer
Karim Lokas
Strategic Advisor
Scott Toney
Strategic Advisor
