Annual Planning Overview
Additional Resources
Why the Average Sales Cycle Lies — and How the Golden Sales Cycle™ Sets a New Standard
Most revenue leaders rely on average sales cycle length as a key metric. It’s simple, easy to pull from a CRM, and often used in […]
Why B2B Leadership Reporting Is a Time Sink — And How to Fix It
Would you build your CRM from scratch? Then why are you building analytics that way? In too many B2B SaaS companies, leadership reporting has become […]
From Reporting Misses to Preventing Them: A New Era of RevOps
Why most forecasting tools fail—and how RevOps Automation finally fixes it The end of quarter hits. Results are in. You missed. And now the fire […]
Why Lead Scoring Is Broken in B2B (And Why RevOps Automation Is the Fix)
Lead scoring was supposed to be the answer to marketing and sales alignment. A universal language that would let marketers prioritize the best opportunities, and […]
Revenue Models: The Art and Science of Predicting Growth
Most B2B companies can grow—but few can do it predictably, efficiently, and in alignment across the entire go-to-market team. That’s the real risk: not missing […]
Attribution Models: The Hidden Battleground Between Marketing and Sales
In B2B, attribution isn’t just a data problem — it’s a political one. At first glance, it’s about numbers: who sourced the deal, what campaign […]