Annual Planning Overview
Additional Resources
B2B Marketing: Why you should apply engineering principles to get more from your marketing investment
When I transitioned from engineering to leading global marketing for a B2B software company in 2001, I carried with me a perspective that many in […]
B2B SaaS Sales Pipeline Size: Challenging the 3X Benchmark
For B2B SaaS companies, the sales pipeline is the lifeblood of growth. Yet, executives often use more art than science in determining the required size […]
Podcast: The Future of the B2B CRO
In this episode of the ayeQ Answers Podcast, Dana Marxer sits down with Greg Guido, a seasoned B2B growth leader, to explore the future of […]
Podcast: B2B Annual Growth Planning
In this episode of the ayeQ Answers Podcast, Dana Marxer sits down with Greg Larsen, an expert in B2B SaaS growth strategy, to discuss the […]
B2B CEOs and CFOs: Why Sales Velocity Matters
The B2B SaaS CEO’s and CFO’s primary mission is stakeholder value, which immediately translates to financial performance and revenue growth. Gaining the confidence of the […]
“What do you think, folks? Can we hit that bookings target?”
Moving from a “work and hope” approach to a metrics-based, validated B2B annual growth plan In the past few decades as part of various B2B […]
