RevOps best practices in minutes
In this episode, Dana Marxer sits down with Dan Albaum—servant leader, B2B marketing strategist, and host of the award-winning Market Impact Insights podcast—to explore what truly makes a great leader in today’s B2B world.
Dan shares his perspective on the six dimensions of exceptional leadership, drawn from decades of experience guiding high-performing teams and elevating brand and demand strategies across the B2B tech space. Whether you’re an executive or emerging leader, this conversation will challenge how you think about influence, alignment, and leading with impact. Practical takeaways for leading with purpose and clarity. Watch now and discover what it takes to lead in a way that truly matters.
In this episode, Dana Marxer sits down with Kristen Rachels, Chief Marketing Officer at Itential, to explore one of the most pressing challenges for B2B marketing leaders today: proving marketing’s true contribution to growth. Kristen shares how modern CMOs must move beyond vanity metrics and lead with data that reflects impact on revenue, pipeline, and company strategy. You’ll hear why so many organizations struggle to get these metrics, how marketing can gain credibility with the C-suite, and what it really takes to become a strategic growth driver in a B2B business.
Whether you’re a marketing leader trying to elevate your influence—or a CEO wondering what marketing should be accountable for—this episode will give you actionable insight and a fresh perspective on marketing’s evolving role in the growth function.
Complete Resource Optimization
Pillar 5 of RevOps Automation is Complete Resource Optimization. RevOps Automation brings visibility across the full revenue engine—from marketing programs to sales headcount to customer success efficiency. Investing in the right resources at the right time can significantly change your growth trajectory.
Accurate Financial Predictions
Pillar 4 of RevOps Automation is Accurate Financial Predictions beyond Tactical Forecasts. RevOps Automation connects your plan, your performance, and your progress—to continuously project whether you’re going to hit your annual growth goals. It doesn’t just predict revenue—it explains it. You can see exactly where you’re ahead, where you’re behind, and what’s driving the change.
Intelligence that Directs Behavior
Pillar 3 of RevOps Automation is Intelligence that Directs Behavior. RevOps Automation delivers intelligence that’s different—it’s directional. It shows each person what matters right now. This kind of intelligence focuses your team on the activities that actually change outcomes.
Automated Performance Modeling
Pillar 2 of RevOps Automation is Automated Performance Modeling. From top of funnel to new logo sales to renewals, you can see what your pipeline needs to look like at any given time for every step of the process. You can run “what if” scenarios in seconds. That model is used to optimize your actual performance and solve issues before you have a miss.
Faster, Aligned Planning
Pillar 1 of RevOps Automation is Faster, More Aligned Planning. RevOps Automation unifies the planning process, from which marketing, sales and customer success plans are derived. Plans are built in days, not months, and updated in real time.
Introduction
This Quickcast introduces RevOps Automation. ayeQ Founder Dana Marxer talks about how and why RevOps Automation has been developed, and why growth-oriented B2B companies are adopting the approach.
In this episode of the ayeQ Answers Podcast, Dana Marxer sits down with Greg Larsen, an expert in B2B SaaS growth strategy, to discuss the critical role of annual growth planning in driving sustainable success. Together, they unpack the unique challenges SaaS companies face, explore the latest trends in RevOps adoption, and share actionable strategies for setting ambitious yet achievable growth targets. Learn how to navigate board expectations, align Sales, Marketing, and Customer Success, and ensure execution stays on track. Whether you’re a CEO, CRO, CFO, CMO or RevOps leader, this conversation is packed with insights to elevate your growth planning process. Don’t miss it!
In this episode of the ayeQ Answers Podcast, Dana Marxer sits down with Greg Guido, a seasoned B2B growth leader, to explore the future of the B2B CRO role. Greg delves into the fundamentals of growth, the evolving role of the Chief Revenue Officer, and how companies can align culturally, functionally, and operationally to support this critical leadership position. Whether you’re considering a CRO role or already in the seat, Greg shares valuable advice on RevOps discipline, executive alignment, and building a winning revenue team. Don’t miss this insightful discussion!
Rhys Williams, Founder of Domestique, a RevOps consulting agency, defines what true strategic RevOps really is. Listen in as ayeQ Founder Dana Marxer and Rhys talk about why so much of the B2B market is getting it wrong when they use the term “RevOps” in their organizations. Rhys talks about how they define RevOps at Domestique and why it matters if you want to realize the ROI touted by the analyst community. Rhys also gives some practical takeaways for RevOps leaders to create a RevOps discipline.
Join B2B CMO and Go-to-Market strategist Lisa Sharapata dives into the essentials for creating high-performance teams. Hear Lisa’s experience developing a culture of creativity, innovation, and dedication that has true impact in the path to hypergrowth for B2B companies. Don’t miss her 3 takeaways that you can take back to your organization and change the game for success.
See how ayeQ’s Annual Plan Builder walks you through the process of creating a great plan for the year ahead. Align your entire organization around a plan that works for everyone.
Hear from Greg Jones, CRO at Bizzdesign, who has experienced the RevOps transformation. Greg gives you his perspective on the impact RevOps has had on his organization, and how you should expect your organization to change.
ayeQ™ is the leading RevOps Automation platform. It helps B2B companies automate and optimize the planning, execution and performance management across the entire go-to-market engine. By aligning on and executing against shared goals, ayeQ helps eliminate inefficiencies, improve forecasting, accelerate revenue growth and provide much-needed operational transparency. ayeQ customers consistently outpace their competitors in gaining market share while operating in a constrained-resource environment.
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