RevOps best practices in minutes
What does it take to break out of the founder grind and actually scale a SaaS business? In this episode of ayeQ Answers, host Dana Marxer sits down with Jason Bennett – 2x founder, B2B SaaS coach, and ex-SpecOps operator – to unpack the real barriers that keep technical founders stuck. From stalled sales to go-to-market chaos, Jason helps CEOs rebuild the foundation so they can lead; not just survive.
You’ll hear what most founders get wrong about growth, how to step back without losing control, and what it really means to scale with clarity, confidence, and a team that can run without you.
In this episode of ayeQ Answers, host Dana Marxer sits down with Leah Russo—strategic CMO, RevOps advisor, and founder of Novara—for a candid conversation about growing B2B SaaS companies without losing yourself in the process.
They dive into:
• Why GTM leaders burn out—and how to prevent it
• How authenticity fuels alignment and performance
• What it really takes to build sustainable growth
If you’re leading go-to-market strategy and want to grow smarter—not just faster—this episode is for you.
What happens when a CMO becomes a CRO? In this episode, Dana Marxer sits down with Sanja Gabler, Chief Revenue Officer at Trapets, to unpack the powerful perspective she gained by crossing over from marketing to sales. Sanja brings a rare blend of empathy and insight—she’s lived both sides of the growth function and now champions alignment from the top. You’ll hear what surprised her most when she stepped into sales leadership, the advice she wishes every CMO understood about the pressures of revenue accountability, and why finger-pointing between sales and marketing is a sign of deeper organizational misalignment. If you’re in either function—or leading both—this is a masterclass in bridging the gap, building trust, and creating one unified go-to-market engine.
This conversation dives into the evolving role of marketing and ops in GTM success, how to lead through scale without losing focus, and why understanding the mindset of founders is crucial when building a platform for sustainable growth.
In this episode, Dana Marxer speaks with Isabelle Papoulias, Head of Strategic Operations and Marketing at EliteOps, about navigating the complexity of hypergrowth. Isabelle brings a rare blend of CMO, Chief of Staff, and now cross-functional operations experience—including finance and HR. She shares how B2B companies, especially those backed by private equity, can align strategy, people, and execution in a high-pressure, founder-led environment.
This conversation dives into the evolving role of marketing and ops in GTM success, how to lead through scale without losing focus, and why understanding the mindset of founders is crucial when building a platform for sustainable growth.
In this episode, Dana Marxer sits down with Dan Albaum—servant leader, B2B marketing strategist, and host of the award-winning Market Impact Insights podcast—to explore what truly makes a great leader in today’s B2B world.
Dan shares his perspective on the six dimensions of exceptional leadership, drawn from decades of experience guiding high-performing teams and elevating brand and demand strategies across the B2B tech space. Whether you’re an executive or emerging leader, this conversation will challenge how you think about influence, alignment, and leading with impact. Practical takeaways for leading with purpose and clarity. Watch now and discover what it takes to lead in a way that truly matters.
In this episode, Dana Marxer sits down with Kristen Rachels, Chief Marketing Officer at Itential, to explore one of the most pressing challenges for B2B marketing leaders today: proving marketing’s true contribution to growth. Kristen shares how modern CMOs must move beyond vanity metrics and lead with data that reflects impact on revenue, pipeline, and company strategy. You’ll hear why so many organizations struggle to get these metrics, how marketing can gain credibility with the C-suite, and what it really takes to become a strategic growth driver in a B2B business.
Whether you’re a marketing leader trying to elevate your influence—or a CEO wondering what marketing should be accountable for—this episode will give you actionable insight and a fresh perspective on marketing’s evolving role in the growth function.
Complete Resource Optimization
Pillar 5 of RevOps Automation is Complete Resource Optimization. RevOps Automation brings visibility across the full revenue engine—from marketing programs to sales headcount to customer success efficiency. Investing in the right resources at the right time can significantly change your growth trajectory.
Accurate Financial Predictions
Pillar 4 of RevOps Automation is Accurate Financial Predictions beyond Tactical Forecasts. RevOps Automation connects your plan, your performance, and your progress—to continuously project whether you’re going to hit your annual growth goals. It doesn’t just predict revenue—it explains it. You can see exactly where you’re ahead, where you’re behind, and what’s driving the change.
Intelligence that Directs Behavior
Pillar 3 of RevOps Automation is Intelligence that Directs Behavior. RevOps Automation delivers intelligence that’s different—it’s directional. It shows each person what matters right now. This kind of intelligence focuses your team on the activities that actually change outcomes.
Automated Performance Modeling
Pillar 2 of RevOps Automation is Automated Performance Modeling. From top of funnel to new logo sales to renewals, you can see what your pipeline needs to look like at any given time for every step of the process. You can run “what if” scenarios in seconds. That model is used to optimize your actual performance and solve issues before you have a miss.
Faster, Aligned Planning
Pillar 1 of RevOps Automation is Faster, More Aligned Planning. RevOps Automation unifies the planning process, from which marketing, sales and customer success plans are derived. Plans are built in days, not months, and updated in real time.
Introduction
This Quickcast introduces RevOps Automation. ayeQ Founder Dana Marxer talks about how and why RevOps Automation has been developed, and why growth-oriented B2B companies are adopting the approach.
In this episode of the ayeQ Answers Podcast, Dana Marxer sits down with Greg Larsen, an expert in B2B SaaS growth strategy, to discuss the critical role of annual growth planning in driving sustainable success. Together, they unpack the unique challenges SaaS companies face, explore the latest trends in RevOps adoption, and share actionable strategies for setting ambitious yet achievable growth targets. Learn how to navigate board expectations, align Sales, Marketing, and Customer Success, and ensure execution stays on track. Whether you’re a CEO, CRO, CFO, CMO or RevOps leader, this conversation is packed with insights to elevate your growth planning process. Don’t miss it!
In this episode of the ayeQ Answers Podcast, Dana Marxer sits down with Greg Guido, a seasoned B2B growth leader, to explore the future of the B2B CRO role. Greg delves into the fundamentals of growth, the evolving role of the Chief Revenue Officer, and how companies can align culturally, functionally, and operationally to support this critical leadership position. Whether you’re considering a CRO role or already in the seat, Greg shares valuable advice on RevOps discipline, executive alignment, and building a winning revenue team. Don’t miss this insightful discussion!
Rhys Williams, Founder of Domestique, a RevOps consulting agency, defines what true strategic RevOps really is. Listen in as ayeQ Founder Dana Marxer and Rhys talk about why so much of the B2B market is getting it wrong when they use the term “RevOps” in their organizations. Rhys talks about how they define RevOps at Domestique and why it matters if you want to realize the ROI touted by the analyst community. Rhys also gives some practical takeaways for RevOps leaders to create a RevOps discipline.
Join B2B CMO and Go-to-Market strategist Lisa Sharapata dives into the essentials for creating high-performance teams. Hear Lisa’s experience developing a culture of creativity, innovation, and dedication that has true impact in the path to hypergrowth for B2B companies. Don’t miss her 3 takeaways that you can take back to your organization and change the game for success.
See how ayeQ’s Annual Plan Builder walks you through the process of creating a great plan for the year ahead. Align your entire organization around a plan that works for everyone.
Hear from Greg Jones, CRO at Bizzdesign, who has experienced the RevOps transformation. Greg gives you his perspective on the impact RevOps has had on his organization, and how you should expect your organization to change.
