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Marketing

ayeQ Answers: What If?

January 8, 2024

As we begin this next fiscal year, you may be looking at last year’s sales performance and feeling some apprehension about your ability to hit this year’s bookings targets. The levers you can adjust include the size of your team, your conversion rates

MarketingRevOpsSales
ayeQ Answers: Align Marketing and Sales Goals

December 11, 2023

As you move into the next fiscal year, you are probably solidifying your marketing, inside sales and sales goals. And you’re probably asking yourself – are these the right goals? How many marketing leads need to feed the inside sales team to produce th

MarketingRevOpsSales
ayeQ Answers: Understanding Sales Pipeline Size

December 4, 2023

What is your pipeline telling you about your future bookings? You may use the rule of thumb for pipeline size – 3x your bookings target. But is that really the right size? Often B2B executives make the mistake of using the current year bookings target

RevOps
ayeQ Answers: Creating Bookings Predictability

November 28, 2023

Whether you are setting your bookings target for next year, or you are staring at the existing bookings target 2 quarters out, knowing whether you are going to hit it is even more important than hitting it. Why? Because your executive team depends on g

RevOps
ayeQ Acquires Induro, Expanding Development Capacity for Accelerated Innovation

November 9, 2023

Induro’s full-stack development expertise brings advanced capabilities to ayeQ’s RevOps platform ayeQ announced today that it has acquired Induro, Charlotte’s boutique software development shop. Induro is well known as a trusted team with a passion for

Blog
Interview: Bizzdesign’s RevOps Success

September 27, 2023

We recently sat down with the Chief Revenue Officer of Bizzdesign, Greg Jones, and their RevOps leader, Christoph Risch, to learn about their experience as they have created a disciplined RevOps function. Here are a few takeaways from our interview: Re

GrowthRevOps
RevOps Modeling: B2B Growth Planning Made Simple

September 11, 2023

The governing philosophy of RevOps is that the growth function of a business is a repeatable process. A repeatable process can be standardized, measured, and optimized over time. If you have a standardized process, you can model the characteristics of

GrowthRevOps
Any CRM can get you to Intelligent RevOps

June 21, 2023

Getting higher ROI from RevOps for B2B software companies Whether you have bootstrapped your way to high-growth or have a mature software company with multiple acquisitions, you have made some kind of investment in technology to manage your sales and/o

BlogGrowthRevOps
The Superpower of RevOps

May 5, 2023

A mature RevOps engine predicts sales performance and drives improvement actions. If you are a B2B company that has been running a mature RevOps engine for at least the length of your longest sales cycle, you already know if you will hit your bookings

BlogRevOps
The RevOps Reality Check: Can You Hit Your 2023 Targets?

December 6, 2022

As companies with a RevOps foundation conduct their annual business planning, they will enter the year with confidence in their targets and planning assumptions. If they have been running RevOps analytics for 12 months, they have a pretty good picture

BlogRevOps
2023 Sales Goals – Are They Correct?

November 15, 2022

Using RevOps to Predict 2023 Sales Performance

GrowthRevOpsStrategy
The “Why” of RevOps: Beyond Accelerated Growth

October 19, 2022

Exploring the Power of a RevOps Culture

AlignmentCultureGrowthRevOps
RevOps: Accelerating Both Sales Growth and Margin for B2B Companies

September 6, 2022

Using the RevOps Model to Validate Financial Plans, Staffing Levels, and Marketing Investment

GrowthRevOpsStrategy
RevOps: B2B Annual Planning that Makes Sense

October 18, 2021

RevOps Changes the Way a Company Thinks about Growth

GrowthRevOpsStrategy
The Rise of RevOps

June 3, 2021

Creating a High-Velocity Growth Engine for B2B

AlignmentGrowthRevOpsStrategy
What is RevOps?

April 5, 2021

…and What Makes a RevOps Engine Work Well?

AlignmentGrowthRevOps
AI-Enabled Revenue Operations (RevOps)

February 3, 2021

Automating Your B2B Revenue Growth Process

AlignmentGrowthStrategy
How Much Should I Invest in Marketing in 2021?

November 19, 2020

Budget Guidance from a Veteran Marketing Executive

GrowthMarketingStrategy
Aligning and Executing Strategy across Remote Teams

September 21, 2020

A Transcription of the Latest ayeQ Executive QuickCast

AlignmentGrowthStrategy
Managing B2B Strategy

September 9, 2020

Adapted from the Process of a Nuclear Submarine Captain

AlignmentGrowthStrategy
5 Steps to B2B Growth – Part 5

July 17, 2020

Optimize Strategy Performance

GrowthMarketingSalesStrategy
5 Steps to B2B Growth – Part 4

July 9, 2020

Align Teams to Execute Strategy

AlignmentGrowthStrategy
5 Steps to B2B Growth – Part 3

June 28, 2020

Process and Models, the Science of Growth

GrowthMarketingSales
5 Steps to B2B Growth – Part 2

June 16, 2020

Have a Strategy that Drives Improved Performance

GrowthMarketingSales
5 Steps to B2B Growth – Part 1

June 1, 2020

Building the Infrastructure for Sales and Marketing

GrowthMarketingSales
Meetings that Matter

May 18, 2020

Using Strategy Automation to Focus Your Weekly Leadership Meeting on Strategic Priorities

AlignmentGrowthStrategy
Rightsizing Your Sales and Marketing Team

May 5, 2020

Creating an Accurate Sales Pipeline Model to Optimize Investments in Your Teams

MarketingSalesStrategy
Every Strategy is Different. And Every Strategy is the Same.

April 29, 2020

Debunking the Strategic Consulting Myth, and Defining Strategy Automation

GrowthStrategy
On Demand: Metrics that Matter – Modeling the Bookings Pipeline

February 6, 2020

Apply Science to Your Marketing and Sales Function

AlignmentGrowthStrategy
Marketing Goals that Matter for B2B – Part 2

January 7, 2020

The Goals That Do Matter (To The Executive)

AlignmentGrowthMarketing
Marketing Goals that Matter for B2B – Part 1

December 18, 2019

The Goals That Don’t Matter (To The Executive)

AlignmentGrowthMarketing
So, you have a strategy. Now what?

December 12, 2019

How to Align Your Organization for Growth and Predict Bookings Performance

AlignmentGrowthStrategy
What You Need to Know about Predicting Revenue

November 20, 2019

Setting and Monitoring the Right Metrics

GrowthStrategy
5 Steps to Align Sales and Marketing – Part 5

October 30, 2019

Win Together

AlignmentMarketingSales
5 Steps to Align Sales and Marketing – Part 4

October 24, 2019

Create a Process of Sustained Communication among Marketing and Sales

AlignmentMarketingSales
5 Steps to Align Sales and Marketing – Part 3

October 18, 2019

Monitor Performance

AlignmentMarketingSales
5 Steps to Align Sales and Marketing – Part 2

October 9, 2019

Define and Agree on Terms and Process

AlignmentMarketingSales
5 Steps to Align Sales and Marketing – Part 1

October 3, 2019

Set Clear Goals

AlignmentMarketingSales